Two of the predominant online marketing methods used today are
Search Engine Optimization or SEO and Pay Per Click or PPC advertising.
SEO ties together several processes including link building, and editing
the content and HTML of a website with the goal of improving its
visibility in the search engines in order to receive more traffic from
the latter.
On the other hand, PPC programs involve
companies bidding on specific keywords or phrases that are relevant to
their target market which when typed onto a search engine will trigger
the display of adverts linked to the advertiser's website. With this
approach, companies will only pay the amount determined in their PPC
contracts each time the ad is "clicked," and not each time it is shown.
So which is the better option, asking the services of an SEO firm or a
pay per
click management company.
