Empowering women in the business world

Sahar Madani, founder of the Women Empowerment Group, which is based in Dubai and aims to help female entrepreneurs in the Gulf.

Dubai Contrary to popular perception, female entrepreneurs have been at the forefront of the UAE's small business space as much as their male counterparts. It has been particularly so since 2008 when a host of factors, both macro-economic and personal, came together to create opportunities for women to get into business.

The newly created Women Empowerment Group aspires to be something more than a networking platform for successful female-owned businesses.

According to Sahar Madani, founder of the not-for-profit entity, the intention is to live up to its name, particularly the ‘empowerment' part.

"Our focus is much more than generating opportunities for businesses for the women in the Gulf," she said.

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"We aim to facilitate the transfer of knowledge and improve the quality of life by creating awareness and empowering them with equal opportunities.

"Women's empowerment is an ongoing process rather than a product. One does not arrive at a stage of being empowered in some absolute sense.

Gulf-wide exposure

"For anyone can be empowered, or disempowered, relative to others or relative to themselves from a previous time."

A start has been made with more than 300 members having signed up. There is an operating board that has been tasked with seeing it through the crucial launch phase.

While the launch took place in the UAE, the founders want to scale up the operations immediately and give the entity a Gulf-wide exposure. That may well provide it with a more receptive audience given that women-owned businesses are less prolific there than in the UAE.

"The primary obstacle is access to capital for the business venture, where aspiring women entrepreneurs lack knowledge of the funding options available," Sahar said. "Then, there is little knowledge of the processes of accessing funds. Because of this, women's access to regional markets is limited.

"As per our research, some aspiring women entrepreneurs lack the self-confidence necessary to overcome the challenges they face in securing investment in their start-ups. Therefore, the issue is not just about access to capital, but also about how to manage it.

Empowerment of ‘women will spur economic growth in societies’

Significant evidence shows that by empowering women and girls, societies benefit as a whole, new socio-economic opportunities open, and economic growth is spurred, the US ambassador to the United Nations Betty E King, who is heading the US delegation to the United Nations Conference on Trade and Development yesterday observed during a session on ‘Women in Development.’ 
“A growing body of evidence – including academic, policy, and private sector research – shows that empowering women and reducing gender gaps in health, education, labour markets, and other areas is associated with lower poverty, higher economic growth, greater agricultural productivity, better nutrition and education of children, and a variety of other outcomes,” she said. 
Agriculture, environment, food security, and intellectual property, among other issues, also have important gender considerations, she added. 
“Today’s event on ‘Women in Development’ offers another important moment to highlight the important role of women in development and economic growth.  Too many women around the world are marginalised.  Too many girls are not given the opportunity to learn the skills and develop the tools that will help them contribute productively to their communities,” she said, while mentioning that the US recognised the fact and has made the empowerment of women an integral part of its development agenda.
“As Secretary of State Hillary Clinton said at the special session on ‘Gender’ at the “Fourth high level forum on aid effectiveness,” we believe we are entering the age of participation, one in which every individual can make valuable contributions to the global marketplace if they have the opportunity to do so.  And it is incumbent upon us to make sure that men and women alike have that opportunity,” she said.
The official maintained that the empowerment of women was of crucial, and growing, importance for harnessing the potential for inclusive growth and development. “Women’s engagement in trade and economic activities, employment in export sectors, production of cash crops and the creation of new businesses enables them to make productive investments and reduce poverty,” she noted.

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